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Creative & copywriting services

Creative & copywriting services

With Adair’s directDESIGN services, customers have access to highly-skilled graphic designers and professional marketing and technical documentation writers for their web, catalog and collateral advertising pieces. Art direction From conceptualization to art direction and project management, the Adair team has extensive experience achieving the messaging and graphic look needed by customers to reach their target…
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directWAREHOUSING

directWAREHOUSING

On-demand inventory control & logistics

With directWAREHOUSING, Adair offers its secure storage facilities in tandem with state-of-the-art online management tools to provide superior inventory control and on-time distribution of marketing and communications materials. Save time, reduce cost With online access to inventory and order placement through a single point of contact, directWAREHOUSING provides a more effective management of printed books,…
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directPROCUREMENT

directPROCUREMENT

Branded portal for marketing assets

With Adair’s directPROCUREMENT solution, customers can manage identity materials, marketing collateral and branded merchandise through their own branded online procurement portal. Manage the brand Similar to e-commerce sites like Amazon, directPROCUREMENT allows customers to manage corporate identity and branded items and then have internal and/or external users search for marketing materials, select them and order…
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directCONTENT

directCONTENT

Web-based product information system

With directCONTENT, automotive aftermarket, other manufacturers and distributors can deploy a custom web-based portal for managing product specifications, images, multimedia assets and other important information. Content-first model directCONTENT is the heart of the Adair Graphic Communications content-first catalog marketing model. It is a set of tools for building and maintaining a central database of content…
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