With Adair’s directPROCUREMENT
solution, customers can manage identity materials, marketing collateral and branded merchandise through their own branded online procurement portal.

Manage the brand

Similar to e-commerce sites like Amazon, directPROCUREMENT allows customers to manage corporate identity and branded items and then have internal and/or external users search for marketing materials, select them and order the quantity to be produced and shipped directly to the user’s location. Common marketing items made available on directPROCUREMENT portals are:

  • Business cards
  • Letterhead
  • Posters
  • Display materials
  • Labels
  • Signage
  • Brochures
  • Direct mail
  • Branded merchandise

Companies with multiple locations or representatives can benefit from directPROCUREMENT by maintaining brand consistency, controlling marketing materials in circulation along with the flexibility to quickly add or modify documents.

Personalized materials

Templates can be set up for items such as business cards, personalized brochures or event invitations and on-demand materials. Portal users simply enter the pertinent information into the template to create and order their custom marketing items.

Control marketing budget

With backend user tools, marketing managers can set up budget controls for user access, review and approval procedures for every ordered item. Approval procedures can also include cap allotment with limits set based upon a dollar amount threshold per order or item.

Notifications and integration 

All activity by each user on the directPROCUREMENT portal is tracked and logged. Email notifications can be assigned for specific functions such as the check out or ship to function. Custom data integration with ERP, MIS or shipping carrier systems can be added to the system.

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